~ Veggie & pulses in can or jar? ~

Marketing Monday ---- veggie & pulses in can or jar?
When you're looking for shelf-stable vegetables & pulses, what do you prefer, can or jar?
During a recent supermarket visit I noticed the difference between the shelfves of cans and jars.

It is different in number of SKU's and also jars more veggies, cans more pulses.
It is different in available products, the cans category has more out of stock.

🫙🥫 Why this difference?

Is it because the brand/cat managers doing a better job in jars compared to cans with replenishing the shelves?

Or is it because the consumer has more structured repeated purchase in jars and is the demand for cans fluctuating?

Or are there temporary sourcing issues with packaging raw materials resulting in gaps of can supplies?

🫙🥫 Which would be more planet friendly, can or jar?

Explicit claims which one is more planet friendly is to my knowledge not made by the brands.

Therefore consumers are unable to make an informed decision.

Would that signal an opportunity or is it nog so easy to determine which one if more planet friendly?

Packaging specialists that I've consulted over the years tend to give a very nuanced answer where various factors determine what is more planet friendly, can or jar.

It is for example challenging for jars to close the loop that includes cleaning of the used jars.

August last year Wouter de Heij posted a nuanced answer on the question can or jar and referred to an article that concluded: cans are more planet friendly than jars.

Ekoplaza is however pushing their jar concept 'Wisselwaar' to the market, is this an implicit preference for jars over cans?

Thus far mainly for dried products, the cleaning of those jars will be easier than wet products?

🫙🥫The takeaway, brands could be more explicit on the planet friendliness of their packaging as consumer tend to be more interested on this topic.

How to communicate this is not an easy answer where a multi disciplinary team would be advised with in- & outsourced members.

--- This post aims to start your week with a marketing & nutrition inspired thought

---- Mutrition aims to make your food business healthier

----- Let me help to tackle your market challenges

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