A series of brief articles being published by Mutrition on Monday's being
Marketing Monday.....to start the week with a marketing
inspired thought that makes your food business healthier
Marketing Monday ---- Market research for the P of Promotion?
🤔 Wait… Isn't market research just for consumer insights?
Well, yes. But what if it could do more?
Here's a marketing perspective on how market research can have a powerful secondary function: promotion
Marketing Monday: Clean Label in Gnocchi?
One might assume that gnocchi, like pasta, is inherently a clean-label product—simple and traditional. However, during my visit to the Food Ingredients Expo in Frankfurt last November, I had an intriguing conversation with Dawid Semrau from Eco-Corn, a dried potato supplier. When he mentioned "clean-label...
Marketing Monday ---- Gaming & delicious nutritious food
In a MarketingTribune article, Knorr's initiative to 'supercharge' vegetables in games was highlighted, the article also confirmed that delicious and nutritious goes hand-in-hand.
Marketing Monday ---- Gezondlekkere Voeding
Vanuit mijn overtuiging dat gezond en lekker onlosmakelijk met elkaar verbonden zijn, stel ik voor dat we voortaan deze twee combineren tot één concept: gezondlekkere voeding.
Gezondlekkere Voeding alsin Voedzame Verwennerij.
Marketing Monday ---- Salt & Iodine intake irt seaweed potential
In a podcast by I'm A Foodie on the excessive salt intake in Dutch diets, a related issue was highlighted: iodine deficiency was, is and remains an issue. This brings us back to a familiar yet underutilized solution — seaweed.
Marketing Monday – Iron Content Claims
Have you ever wondered which products contain iron or make content claims about it?
Some do, like Frutesse Extra Rinse Appelstroop (apple spread), while others, such as Tahin (sesame spread), contain iron but don't mention it at all.
Marketing Monday ---- swapper marketing
Recently, Albert Heijn launched the Swapper campaign in Belgium to promote healthier eating. I like – do you?
I like because every initiative that promote delicious & nutritious food habits is a win!
Marketing Monday ---- veggie & pulses in can or jar?
When you're looking for shelf-stable vegetables & pulses, what do you prefer, can or jar?
During a recent supermarket visit I noticed the difference between the shelfves of cans and jars.
Marketing Monday ---- Bring-Your-Own-Packaging Retail
Bring-Your-Own-Packaging: A Retail Revolution?
A bold concept in theory—great for the planet, but is it also great for people?
In practice, it presents real challenges—not just for profitability but also for consumer adoption.
Marketing Monday ---- Market ing & Market intel
A shout out to these 2 topics, they're so related
Last week the annual Marketing Facts Book 2025 landed on my doorstep.
Chapter 0 marketing diagnose covered the analyses of the market, to be started at the customer and highlighted a DIKW pyramid of Rodenberg.
A confirmation...
