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The impact that Mutrition is after consist of the following points:

  • Remind mass-consumer that
    ‘you are what you eat’
  • Repair the value of food
    ‘food beats smart-phone’
  • Improve the health of food concepts out there
    ‘every food concept needs nutrition in its proposition’
  • Extend current rule of thumb
    ‘taste & nutritious food is king, convenience is queen’
  • Improve the health of food businesse
    ‘connect USP with UBR to secure ongoing business’

The above points contribute to a healthier consumer and a healthier business.

What

  • Applying strategic marketing for products/services of food (related) companies
  • Use market research at customers and stakeholders of food companies in order to make better decisions
  • Contribute to concept development with nutritional components eg claims

Why

  • Companies that next to attention to short term also pay attention to long term are more successful
  • Due to increased complexity and change is happening faster, it is more challenging to understand the market and anticipate on it
  • Innovation in the market is often unsuccessful and product life cycles shorter, efficient and effective innovation is therefore ever more important

How

  • Project based consultancy with variable project set up, resources and timespan, dependant on project brief
  • Consultation of knowledge and skills at Mutrition as well as its extensive network across food sector covering agri, ingredients/industry, retail, foodservice as well as market research branch and education

Your questions in day-to-day job

Should you have one or more of the following questions related to your business, Mutrition is happy to share thoughts and vision:

  • Why is it wise to apply strategic marketing and what is it?
  • How to apply health in products positioning?
  • What does the 80% food failures tell us?
  • Why should every food product apply nutritional concepting?
  • How to connect technical language with customer language?
  • What is the customers’ customer need?
  • Why would you want to secure your acknowledged value?
  • Why to define USP as well as UBR (unique buying reason)?
  • How to apply data analytics and work towards knowledge management?
  • Do you have a healthy Return On (your) Intelligence?
  • How to integrate strategy in operations creating ‘operagy’?

Self learning advice, a unique approach in consultancy!

Providing advice as well as the underlying knowledge & skills to produce the advice yourself!

Explanation self learning advice model:

  • The company is active in a business through professionals
  • Mutrition provides advice and skills through self learning program
  • Mutrition empowers professionals and through that the company

Reduce your dependency on advice from others within and/or outside your company.
Drop me an email (ruud@mutrition.nl) and we’ll set up a call to see if and how this could work for you.

Do you see the person with white shirt in the image, in both images?
As soon as you see it, can you then not see it anymore.


Mutrition is keen to help you to see more in your market!
By means of a deep dive in your business, insights are uncovered and foresights are written.

Project examples

Seaweed market understanding
Create an understanding and vision on the European seaweed market through market research and expert interviews. Structure of research is around hindsights, insights and foresights.

Health and marketing claims food products
What are claims, why and how they can enrich (or endanger) the food business case. What are health claims and marketing claims, how do they relate to one another. This is was discussed by Mutrition in co-operation with a partner towards a group of farmers aiming to improve and secure their business case.

Business development functional ingredients
Commercial development of the market in Scandinavia and Great Britain for functional ingredients substantiated with clinical studies. Next to food supplements also food and drink market.